Panoramic Research is an independent competitive intelligence firm helping product, strategy, and marketing teams make faster, more confident decisions — anywhere that competitive dynamics, market positioning, and product strategy intersect with real business outcomes.
When Panoramic Research was founded in 2016, most organizations were comparing products and competitors the way they always had: static spreadsheets, flat matrices, and general market reports that were rarely built around the specific question at hand. Research existed, but it was slow, generic, and difficult to translate into a decision.
Panoramic Research was built to fill that gap. Every year, we answer hundreds of competitive intelligence questions for our clients — questions about product positioning, market benchmarks, competitor moves, and partner strategy. No two questions are alike, and we treat them that way. The focus has always been on fast turnaround, methodology designed around the actual question, and analysis that arrives ready to use rather than requiring weeks of internal interpretation before it becomes actionable.
Our proprietary framework for benchmarking the value of credit card products across rewards, benefits, fees, and acquisition offers. It tracks 400+ consumer and small business cards from the industry's leading issuers, updated monthly — the only tool of its kind that quantifies card value using a structured spending model.
No two competitive intelligence questions are the same, and we do not treat them as if they are. For every engagement, we design the research approach around the client's specific question, using the methodology that fits the problem rather than forcing the problem into a prebuilt template.
Our standard turnaround for analysis on demand is 24 to 48 hours. Competitive decisions rarely wait, and our research is built to match the speed at which our clients operate.
We do not deliver raw data and leave interpretation to the client. Every engagement produces findings with clear, practical implications — something clients can act on in a presentation, a strategy session, or a product decision.
Mark Broderick founded Panoramic Research in 2016 with a single objective: to give product and strategy teams access to fast, rigorous competitive intelligence that was actually built around their problems.
Mark brings more than 30 years of competitive intelligence and market research experience to his work, with a career that spans financial services, payments, fintech, and retail. He began his career at American Express before building deep expertise at firms including FIND/SVP, PSI Global, Guideline, and ORC International, where he served as Senior Manager for more than a decade prior to founding Panoramic Research.
He is a Certified Analytics Professional (CAP) and a member of the Strategic and Competitive Intelligence Professionals (SCIP) association. His published work has appeared in Communications of the ACM, covering payments innovation, mobile wallets, EMV adoption, and the intersection of technology and financial services.
Panoramic Research partners with teams who need faster answers and sharper competitive context — benchmarking a product, monitoring a competitive landscape, or preparing for a high-stakes partner presentation.
Periodic updates on credit card market moves, issuer strategy shifts, and CCVI insights.