Solutions built for strategy and product teams.

Select an engagement model — on-demand research, ongoing digests, or the CCVI benchmarking framework. For custom scoping, initiate a conversation with an analyst.

Capabilities

Structured research and repeatable frameworks built for strategy and product teams.

A simple rule

If a strategic decision is required regarding a card product, market move, or competitive positioning, structured intelligence will clarify the path forward.

Competitive & product intelligence
  • Competitive offer breakdowns (benefits, earn rates, fees, credits, eligibility)
  • Product comparisons and positioning recommendations
  • Change tracking and program updates over time
  • Offer matrices and side-by-side benchmarking
  • Issuer strategy monitoring and feature analysis
  • Co-brand category monitoring and competitive mapping
Market monitoring & digests
  • Custom newsletters and executive-friendly digests
  • Market trend summaries with clear takeaways
  • Competitive alerting (launches, promos, benefit changes)
  • Targeted topic monitoring (issuer, category, rewards type)
  • Shareable summaries designed for internal distribution
  • Archive-friendly formats for long-term reference
Strategic research & decision support
  • Market assessments and opportunity sizing (qualitative/structured)
  • Customer segmentation and target customer strategies
  • SWOT analysis and competitive landscape summaries
  • Industry/company profiles and ecosystem mapping
  • Go-to-market support and competitive talking points
  • Executive summaries for stakeholder alignment
Due diligence & benchmarking
  • Due diligence research for partnerships and acquisitions
  • Case studies and competitor deep dives
  • Benchmarking frameworks and scoring systems
  • Pricing/fee structure comparisons and implications
  • Best-practice tracking across issuers and fintechs
  • Supporting exhibits and matrices for internal decks
UX & experience monitoring
  • Application/approval journey reviews (where allowed/available)
  • Website and disclosure comparisons across issuers
  • Offer presentation and messaging comparisons
  • User experience observations for competitive context
  • Change tracking for key UX moments
  • Competitive experience snapshots for teams
CCVI (Credit Card Value Index)
  • Proprietary approach to measuring relative card value
  • Consistent scoring across a wide range of cards
  • Benchmarking for positioning and portfolio strategy
  • Support for internal discussions with structured metrics
  • Monthly updates to maintain relevance
  • Optional views/filters tailored to use cases
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Market Intelligence Newsletter

Periodic updates on credit card market moves, issuer strategy shifts, and CCVI insights.